As a part of the team at StrawberryToo, I was tasked with creating the launch identity for Box on the Rocks. The brand needed to embody the character, passion and enthusiasm of its founders. The main strategic challenge faced, was to enable the brand to fit within a range of event locations, from a music festival to an elegant wedding.
I solved the adaptability issue, by stripping back the colour palette with timeless greys, steel and navy, paired with a fresh teal to add harmony. To contrast the refined visuals, I created a playful and witty tone of voice, adding a personal, human feel to the brand.