CHALLENGE
Working as a part of the Brand & Creative team at FlixMobility GmbH, I was tasked with leading the execution of a unique brand style for our launch and expansion in the US market.
SOLUTION
Based on research, we found the US market didn't perceive our brand as a modern or techy. We redefined our identity, with the introduction of a new FlixGrey colour and imagery targeted towards millennials.
Image Styling
A major differentiator between the US FlixMobility brand and the preexisting one is the image styling. Swapping heavy lens flares and orange gradient overlays for a clean, subject-focused style. The use of Millenials and tech is shown throughout the brands' image style in the US, as they're the key demographic.
Covid-19 Campaign
As a travel-focused company, our brand was affected heavily by the COVID-19 pandemic. With a minimal network in select countries, we needed to find a genuine way to stay in touch with our customers, without pushing sales.
Through cross-team collaboration, we developed a concept to help our customers experience the best culture of major travel destinations, at home. We did this through our #FlixTripAtHome campaigns showing stay-home travel experiences across social media, CRM and a detailed landing page too.
My role as a part of the brand team was to write the content for all channels to implement. I also conceptualised and executed the graphics and videos for the campaign(s). We started with the European city of Paris, you can check out the final video, below.
Take a look at the landing page, here.
© Joey Owst, All Rights Reserved 2020.