JO_FlixBus_HERO_Large
JO_FlixBus_Logo
CHALLENGE

Working as a part of the Brand & Creative team at FlixMobility GmbH, I was tasked with leading the execution of a unique brand style for our launch and expansion in the US market.

SOLUTION

Based on research, we found the US market didn't perceive our brand as a modern or techy. We redefined our identity, with the introduction of a new FlixGrey colour and imagery targeted towards millennials.

Image Styling

A major differentiator between the US FlixMobility brand and the preexisting one is the image styling. Swapping heavy lens flares and orange gradient overlays for a clean, subject-focused style. The use of Millenials and tech is shown throughout the brands' image style in the US, as they're the key demographic.

JO_FlixBus_Gallery_Vegas-Bus
JO_FlixBus_Gallery_Guy-Phone
JO_FlixBus_Gallery_Millenial-Bus-1
JO_FlixBus_Gallery_Golden-Gate
JO_FlixBus_Gallery_Street-Couple
JO_FlixBus_Gallery_Dallas-DT
JO_FlixBus_Gallery_Beach-Group
JO_FlixBus_Gallery_FlixBus-Cali
JO_FlixBus_Tracking-App
JO_FlixBus_Gallery_Fresh-Air-Couple
JO_US_Tri-Fold-Leaflet_V1
JO_FlixBus_Cali-Bus-Image
JO_FlixBus_Cafe-Phone-1
JO_FlixBus_Sustainability-Flyer_Mockup
US_FlixBus_Roll-Up-1
JO_FlixBus_Miami-Kiosk
Covid-19 Campaign

As a travel-focused company, our brand was affected heavily by the COVID-19 pandemic. With a minimal network in select countries,  we needed to find a genuine way to stay in touch with our customers, without pushing sales. 

Through cross-team collaboration, we developed a concept to help our customers experience the best culture of major travel destinations, at home. We did this through our #FlixTripAtHome campaigns showing stay-home travel experiences across social media, CRM and a detailed landing page too.

My role as a part of the brand team was to write the content for all channels to implement. I also conceptualised and executed the graphics and videos for the campaign(s). We started with the European city of Paris, you can check out the final video, below.

Take a look at the landing page, here.

04_Thank-you-for-viewing

I'd love to hear from you

© Joey Owst, All Rights Reserved 2020.