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CHALLENGE

Working as a part of the Brand & Creative team at FlixMobility GmbH, I was tasked with leading the execution of a unique brand style for our launch and expansion in the US market.

SOLUTION

Based on research, we found the US market didn't perceive our brand as a modern or techy. We redefined our identity, with the introduction of a new FlixGrey colour and imagery targeted towards millennials.

Image Styling

A major differentiator between the US FlixMobility brand and the preexisting one is the image styling. Swapping heavy lens flares and orange gradient overlays for a clean, subject-focused style. The use of Millenials and tech is shown throughout the brands' image style in the US, as they're the key demographic.

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JO_FlixBus_Gallery_Guy-Phone
JO_FlixBus_Gallery_Millenial-Bus-1
JO_FlixBus_Gallery_Golden-Gate
JO_FlixBus_Gallery_Street-Couple
JO_FlixBus_Gallery_Dallas-DT
JO_FlixBus_Gallery_Beach-Group
JO_FlixBus_Gallery_FlixBus-Cali
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JO_FlixBus_Gallery_Fresh-Air-Couple
JO_US_Tri-Fold-Leaflet_V1
JO_FlixBus_Cali-Bus-Image
JO_FlixBus_Cafe-Phone-1
JO_FlixBus_Sustainability-Flyer_Mockup
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JO_FlixBus_Miami-Kiosk
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© Joey Owst, All Rights Reserved 2020.