CHALLENGE
Working as a part of the Brand & Creative team at FlixMobility GmbH, I was tasked with leading the execution of a unique brand style for our launch and expansion in the US market.
SOLUTION
Based on research, we found the US market didn't perceive our brand as a modern or techy. We redefined our identity, with the introduction of a new FlixGrey colour and imagery targeted towards millennials.
Image Styling
A major differentiator between the US FlixMobility brand and the preexisting one is the image styling. Swapping heavy lens flares and orange gradient overlays for a clean, subject-focused style. The use of Millenials and tech is shown throughout the brands' image style in the US, as they're the key demographic.
Covid-19 Campaign
As a travel-focused company, our brand was affected heavily by the COVID-19 pandemic. With a minimal network in select countries, we needed to find a genuine way to stay in touch with our customers, without pushing sales.
Through cross-team collaboration, we developed a concept to help our customers experience the best culture of major travel destinations, at home. We did this through our #FlixTripAtHome campaigns showing stay-home travel experiences across social media, CRM and a detailed landing page too.
My role as a part of the brand team was to write the content for all channels to implement. I also conceptualised and executed the graphics and videos for the campaign(s). So far, we've completed campaigns for Paris & Berlin, you can check out the final videos, below.
Take a look at the landing page, here.
As the Covid-19 crisis eased within our markets, the demand for travel slowly increased, bringing with it the responsibility of ensuring the safety of our drivers, customers and indirectly, the general public. To highlight the precautions taken by FlixBus, we created a short video showing the health and safety measures in and around our services.
My role was to edit the footage into a bitesize video that could be shown to our customers via YouTube and social media. The overall message of the video was to 'Stay Safe', shown through the animated intro and outro.
© Joey Owst, All Rights Reserved 2020.
