POSTEVAND

One of the tasks commonly faced by our internal design team at FlixMobility is to create designs for collaborations with other brands. In this case, I was tasked with designing a promotional poster for the boxed water brand; Postevand, targeted toward FlixBus customers.


Postevand_Glued-Wall_Mockup-1

EXPLORE

Before working on any ideas, I set out to explore and immerse myself in the word of Postevand. This allows me to understand their typical visual language, in order to design for it.

Poster_A4_Postevand-Water_ALL-1

IDEATION

With a strong understanding of the brand and how to design for it, I start to ideate. Firstly with a pen and paper, then on the computer. I’ll repeat these two steps until I made multiple strong ideas, as shown in the image.

REFINEMENT

With the core idea established, I proceed to refine two or three of the designs. Taking an iterative approach to making changes to tweak and refine the layout and typesetting.

Poster_A4_Postevand-Water_REFINEMENT

FINAL LAYOUT

Below, you can see the final design as well as a version with the final artwork grid overlaid.

Poster_A4_FlixBus_Postevand-Water_FINAL
Poster_A4_FlixBus_Postevand-Water_FINAL-Grid-1

YOU'VE MADE IT THIS FAR, SAY HELLO

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