One of the tasks commonly faced by our internal design team at FlixMobility is to create designs for collaborations with other brands. In this case, I was tasked with designing a promotional poster for the boxed water brand; Postevand, targeted toward FlixBus customers.
Before working on any ideas, I set out to explore and immerse myself in the word of Postevand. This allows me to understand their typical visual language, in order to design for it.
With a strong understanding of the brand and how to design for it, I start to ideate. Firstly with a pen and paper, then on the computer. I’ll repeat these two steps until I made multiple strong ideas, as shown in the image.
With the core idea established, I proceed to refine two or three of the designs. Taking an iterative approach to making changes to tweak and refine the layout and typesetting.
Below, you can see the final design as well as a version with the final artwork grid overlaid.
YOU'VE MADE IT THIS FAR, SAY HELLO
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