STUDYSMARTER DEALS REDESIGN
StudySmarter launched their student discount platform as an MVP with an unusable mobile experience and a confused visual style. This made it difficult to attract new brands to grow the platform and for users to discover or redeem discounts.
To tackle this, I researched existing patterns across student deals and discount platforms to build a solid UX. I focused on defining an easy-to-use and flexible modal for redeeming codes and accessing discounts.
The modal below is used to copy voucher codes or access sales on a partner’s website. We created a version that would prompt users to sign up for the StudySmarter mobile app to access specific discounts.
Note how Oswald Bold typeface is introduced for H1 & H2s, whereas StudySmarter's core brand font Outfit is used for H3 to H6. This is to differentiate the Deals brand from the offers of our partners.
We wanted the Deals brand to be more playful and engaging than other StudySmarter products, whilst feeling a part of the same brand language.
The launch of the website was successful. StudySmarter Deals had 500+ brand partners at launch, offering over 1000 deals and discount.
You've made it this far, why not say hello?
© joeyowst.com 2023. All Rights Reserved.